1. What Are Cookies?
Cookies are small text files or pieces of data that are stored on your computer, smartphone, tablet or other device when you visit a website.
Cookies allow websites to recognise a device, remember preferences, maintain shopping sessions, improve website functionality and understand how visitors interact with a website.
Cookies may contain or be associated with information such as:
- a unique identifier
- your device or browser type
- IP address
- approximate location
- pages visited
- links clicked
- products viewed
- items added to your cart
- referring website
- date and time of visits
- session information
- website preferences and
- interactions with advertisements or marketing campaigns.
Depending on the circumstances and how the information is combined with other information, data collected through cookies or similar technologies may constitute personal information.
2. Similar Technologies
When we refer to "cookies" in this policy, we also include similar technologies that may be used on our Website, including:
- tracking pixels
- web beacons
- tags
- scripts
- software development kits
- local storage
- session storage
- device identifiers
- advertising identifiers and
- similar technologies used to recognise or collect information about a device or browser.
These technologies may operate differently from traditional browser cookies but can serve similar purposes.
3. Why We Use Cookies
Pepwise may use cookies and similar technologies to:
- operate and secure our Website
- enable essential website functions
- maintain your shopping cart
- remember your preferences
- process and support transactions
- prevent fraud or misuse
- understand Website performance
- identify technical problems
- improve our Website and customer experience
- understand how visitors navigate our Website
- measure the effectiveness of marketing campaigns
- understand how visitors arrived at our Website
- personalise content where appropriate
- limit repeated advertising
- measure advertising conversions
- build or measure advertising audiences where permitted and
- comply with legal, regulatory and security requirements.
We aim to collect only the information reasonably necessary for these purposes.
4. Types of Cookies We May Use
Strictly Necessary Cookies
These cookies are required for our Website to operate properly.
They may be used for functions such as:
- website security
- fraud prevention
- network management
- maintaining your shopping cart
- remembering checkout progress
- processing payments
- account login
- remembering privacy or cookie choices and
- providing functionality that you specifically request.
Because these cookies are necessary for the operation of the Website, they may not be capable of being disabled through our cookie preference controls.
You may be able to block them through your browser settings, but doing so may cause parts of the Website to stop working correctly.
Functional Cookies
Functional cookies help provide enhanced features and remember choices you make.
They may remember information such as:
- language preferences
- region
- display preferences
- previous selections
- account preferences or
- other settings that improve your experience.
If you disable these cookies, some Website features may not operate as intended.
Analytics and Performance Cookies
Analytics cookies help us understand how visitors interact with our Website.
They may collect information about:
- pages visited
- time spent on pages
- navigation paths
- website errors
- browser and device information
- approximate geographic region
- referring websites
- traffic sources
- interactions with Website features and
- Website performance.
We use this information to understand how our Website is being used and to improve its usability, performance and content.
Where required, analytics cookies will only be activated after you have provided the appropriate consent.
Advertising and Marketing Cookies
Advertising and marketing cookies may be used to understand the effectiveness of our advertising and, where permitted, to deliver or measure advertising on other websites and platforms.
These technologies may allow us or third-party advertising providers to understand actions such as:
- visiting particular pages
- viewing products
- adding products to a cart
- beginning checkout
- completing a transaction
- responding to an advertisement or
- visiting our Website after interacting with an advertisement.
Advertising providers may combine information collected through our Website with information they already hold about their users, subject to their own privacy practices.
Where required by applicable law, advertising or marketing tracking will only operate after you have provided appropriate consent.
You may be able to withdraw that consent through our cookie preference controls.
5. Health-Related and Sensitive Information
Pepwise recognises that information relating to a person's health, health interests or health-related browsing activity may be particularly sensitive.
We do not intend to use advertising or analytics technologies to disclose sensitive health information to advertising platforms without appropriate authority or consent.
We take reasonable steps to configure tracking technologies so that unnecessary personal or sensitive information is not transmitted to third-party advertising or analytics providers.
This may include limiting tracking on particular pages, restricting the information transmitted through tracking events and controlling the activation of non-essential technologies through consent mechanisms.
Where the collection, use or disclosure of sensitive information through a tracking technology requires consent, we will seek appropriate consent before that technology is activated.
6. First-Party and Third-Party Cookies
Cookies may be classNameified as either first-party or third-party cookies.
First-Party Cookies
First-party cookies are placed directly by Pepwise or by services operating on our behalf under our Website domain.
They are commonly used to provide core Website functionality, remember preferences and understand Website activity.
Third-Party Cookies
Third-party cookies or tracking technologies may be provided by external service providers that assist us with services such as:
- Website hosting
- ecommerce functionality
- payment processing
- analytics
- advertising
- fraud prevention
- customer support
- Website optimisation and
- marketing measurement.
Third-party providers may collect or receive information from your browser or device when their technology is used on our Website.
Their handling of information may also be governed by their own terms and privacy policies.
7. Third-Party Services
Depending on the technologies enabled on our Website from time to time, we may use services provided by third parties such as:
Shopify
Our Website may use Shopify to provide ecommerce and Website functionality.
Shopify and associated services may use cookies for purposes including:
- operating the online store
- maintaining shopping sessions
- checkout functionality
- security
- fraud prevention
- analytics and
- Website performance.
We may use Google services such as Google Analytics, Google Ads or related measurement technologies.
These technologies may help us understand Website activity, measure advertising effectiveness and understand how users reach or interact with our Website.
Meta
We may use technologies provided by Meta Platforms, including the Meta Pixel or related measurement tools.
These technologies may help us measure advertising performance, understand Website interactions and improve the relevance or effectiveness of advertising where permitted.
Other Providers
From time to time we may use additional service providers for Website analytics, marketing, ecommerce, customer communication, fraud prevention, conversion measurement or Website functionality.
The particular providers and technologies we use may change as our Website and business systems develop.
Our use of a provider does not mean that every available tracking function offered by that provider is enabled.
8. Information That Cookies May Collect
Depending on the technology involved, cookies and similar tools may collect or generate information including:
- IP address
- browser type
- operating system
- device type
- device identifiers
- session identifiers
- approximate location
- referring URL
- landing page
- pages viewed
- buttons or links clicked
- products viewed
- cart activity
- checkout activity
- purchase events
- timestamps
- session duration
- advertising campaign information
- interactions with marketing content and
- technical Website performance information.
We may receive this information directly or through service providers acting on our behalf.
We do not intentionally transmit information such as passwords, payment card details or information entered into sensitive Website fields to advertising providers through tracking pixels.
9. Cookie Duration
Cookies can be either session cookies or persistent cookies.
Session Cookies
Session cookies generally remain active only while your browser is open and are deleted or expire after your browsing session ends.
They may be used to maintain your shopping cart, maintain login sessions or support Website navigation.
Persistent Cookies
Persistent cookies remain on your device for a specified period or until they are deleted.
They may be used to remember preferences, recognise returning visitors, measure Website performance or support advertising and analytics functions.
The duration of individual cookies varies depending on the cookie and the provider responsible for it.
10. Cookie Consent
Where appropriate, our Website may display a cookie consent banner or cookie preference tool.
This may allow you to:
- accept cookies
- reject non-essential cookies
- select particular categories of cookies
- change your preferences or
- withdraw previously provided consent.
Strictly necessary cookies may continue to operate because they are required for the Website to function or provide a service you request.
Your consent choices may themselves be stored using a cookie so that we can remember your selection.
11. Changing Your Cookie Preferences
Where our Website provides a cookie preference centre or privacy settings control, you may use it to change your preferences at any time.
Withdrawing consent will not necessarily remove cookies that have already been stored on your device.
You may remove existing cookies through your browser settings.
12. Managing Cookies Through Your Browser
Most web browsers allow you to manage cookies through browser settings.
Depending on your browser, you may be able to:
- view stored cookies
- delete cookies
- block particular cookies
- block third-party cookies
- block all cookies
- automatically delete cookies when the browser closes or
- receive a warning before cookies are stored.
Blocking all cookies may affect the operation of our Website.
Functions such as shopping carts, checkout, account access or saved preferences may not operate correctly if certain cookies are disabled.
You should refer to your browser's help or privacy settings for instructions specific to your browser.
13. Advertising Preferences
You may also be able to control personalised advertising through the privacy or advertising settings provided by third-party platforms that you use.
Changing advertising preferences on a third-party platform does not necessarily prevent you from seeing advertisements. It may instead affect how advertisements are selected, personalised or measured.
You may also use our cookie preference controls, where available, to disable Pepwise advertising cookies or similar technologies.
14. Do Not Track and Browser Privacy Signals
Some browsers or devices provide privacy signals or "Do Not Track" functionality.
There is not always a consistent industry standard governing how websites respond to every browser privacy signal.
Where required by applicable law or supported by our technology, we may recognise certain privacy preference signals.
You can also use our cookie preference controls and browser settings to manage tracking technologies.
15. International Data Processing
Some of the third-party providers we use may operate servers, employees or service providers outside Australia.
As a result, information collected through cookies or similar technologies may be processed or stored outside Australia.
Where applicable, we take reasonable steps in relation to the handling and disclosure of personal information in accordance with our Privacy Policy and applicable privacy requirements.
Further information about overseas disclosures and how we handle personal information is available in our Privacy Policy.
16. Security
We take reasonable steps to protect information collected through our Website against misuse, interference, loss and unauthorised access, modification or disclosure.
However, no internet-based service, transmission or storage system can be guaranteed to be completely secure.
You are responsible for maintaining the security of your own devices, accounts and browser settings.
17. Children
Our Website and products are not directed toward children.
We do not knowingly use advertising technologies for the purpose of profiling children through our Website.
If we become aware that personal information relating to a child has been collected in circumstances where it should not have been collected, we will take reasonable steps to address the situation.
18. Relationship With Our Privacy Policy
Some information collected through cookies and similar technologies may constitute personal information.
Where this occurs, our collection, use, disclosure, storage and protection of that information is also governed by our Privacy Policy.
If there is any inconsistency between this Cookie Policy and our Privacy Policy concerning the handling of personal information, our Privacy Policy should be read together with this Cookie Policy and applicable law.
19. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- changes to our Website
- changes to the cookies or technologies we use
- changes to service providers
- changes to our business practices or
- changes to applicable legal or regulatory requirements.
The latest version will be published on our Website and the "Last updated" date at the top of this policy will be amended.
We encourage you to review this Cookie Policy periodically.
20. Contact Us
If you have questions about this Cookie Policy, our use of cookies or how we handle personal information, please contact us:
Pepwise
Website: pepwise.com.au
Email: hello@pepwise.com.au
For further information about how we collect, use, disclose and protect personal information, please refer to our Privacy Policy.